Schema.org: Describing Global Corporations Local Cafés And Everything In-between

There have been  discussions in Schema.org Github Issues about the way Organizations their offices, branches and other locations can be marked up.  (The trail is here: #1734)  It started with a question about why the property hasMap was available for a LocalBusiness but not for Organization.  The simple answer being that LocalBusiness inherits the hasMap property from Place, one of its super-types, and not from Organiszation, its other super-type. As was commented in the thread… there are plenty of organizations/corporations that have a head office which nobody would consider a LocalBusiness yet for which it would be handy to be able to

Hidden Gems in the new Schema.org 3.1 Release

I spend a significant amount of time working on the supporting software, vocabulary contents, and application of Schema.org. So it is with great pleasure, and a certain amount of relief, I share the release of Schema.org 3.1 and share some hidden gems you find in there.

Semantic Search, Discovery, and Serendipity

An ambition for the web is to reflect and assist what we humans do in the real world. Search has only brought us part of the way. By identifying key words in web page text, and links between those pages, it makes a reasonable stab at identifying things that might be related to the keywords we enter.

As I commented recently, Semantic Search messages coming from Google indicate that they are taking significant steps towards the ambition. By harvesting Schema.org described metadata embedded in html

Is Linked Data DIY a Good Idea?

Most Semantic Web and Linked Data enthusiasts will tell you that Linked Data is not rocket science, and it is not.  They will tell you that RDF is one of the simplest data forms for describing things, and they are right.  They will tell you that adopting Linked Data makes merging disparate datasets much easier to do, and it does. They will say that publishing persistent globally addressable URIs (identifiers) for your things and concepts will make it easier for others to reference and share them, it will.  They will tell you that it will enable you to add value

A Data 7th Wave Approaching

I believe Data, or more precisely changes in how we create, consume, and interact with data, has the potential to deliver a seventh wave impact. With the advent of many data associated advances, variously labelled Big Data, Social Networking, Open Data, Cloud Services, Linked Data, Microformats, Microdata, Semantic Web, Enterprise Data, it is now venturing beyond those closed systems into the wider world. It is precisely because these trends have been around for a while, and are starting to mature and influence each other, that they are building to form something really significant.

BBC Sport Site Built on a Solid Linked Data Foundation

The BBC team have been evolving their approach to delivering agile, effective, websites in an efficient way by building on Linked Data foundations, sector by sector – wildlife, news, music, World Cup 2010, and now in readiness for London 2012 – the whole sport experience. Since the launch a few days ago, the main comment seems to be that it is ‘very yellow’, which it is. Not much reference to the innovative approach under the hood – as it should be. If you can see the technology, you have got it wrong.

Schema.org Déjà vu

The Web has been around for getting on for a couple of decades now, and massive industries have grown up around the magic of making it work for you and your organisation.  Some of it, it has to be said, can be considered snake-oil.  Much of it is the output of some of the best brains on the planet.  Where, on the hit parade of technological revolutions to influence mankind, the Web is placed is oft disputed, but it is definitely up there with fire, steam, electricity, computing, and of course the wheel.  Similar debates, are and will virtually rage,

Web, Semantic Web, SEO, SERP and Linked Data

Like many of my posts, this one comes from the threads of several disparate conversations coming together in my mind, in an almost astrological conjunction. One thread stems from my recent Should SEO Focus in on Linked Data? post, in which I was concluding that the group, loosely described as the SEO community, could usefully focus in on the benefits of Linked Data in their quest to improve the business of the sites and organisations they support. Following the post I received an email looking for clarification of something I said. I am interested in understanding better the allusion you

Should SEO Focus in on Linked Data?

It is well known, the business of SEO is all about influencing SERPs, or is it?  Let me open up those acronyms: Those engaged in the business of Search Engine Optimisation (SEO) focus much of their efforts on influencing Search Engine Result Pages (SERP), or more specifically the relevance and representation of their targeted items upon those pages.  As many a guide to SEO will tell you, some of this is simple – understanding the basics of how search engines operate, or even just purchasing the right advertising links on the SERP.  Quite simple in objective, but in reality an